Military Gear & Army Surplus Gear Blog

Warrior Rising – Origins

Warrior Rising – Origins


– Warrior Rising is a family of veterans and veteran supporters
helping other veterans. (dramatic music) Warrior Rising was an
idea that I had while my for-profit company, Mission Six Zero, was working with the
Oakland Raiders as a client. And we were out in Oakland
and part of the reason we go to these clients is to help them become better leaders and better men and better performers. I bring out injured combat veterans, Wounded Warriors, to be my instructors and they share their stories of resiliency and overcoming adversity and
its very cathartic for them to get that off their
chest to feel like they’re back on a team and it’s
good for the client. It’s very powerful and impactful and it really means a lot to them. So, we were out there
with the Oakland Raiders and after the event was over,
I was talking to my guys asking them about life and how things were and they said, “You know what Jason, we get large disability
checks from the government and there’s all sorts of
charities out there that take us hunting and fishing. They build homes for us. They do all these great things.” I said, “Fantastic, guys.
I’m glad to hear it.” And it was really quiet. And one of them said, “You know, Jason, it’s
not that fantastic.” I said, “Well, why?” And he said, “You know what
Jason, we joined the military for a reason. We’re disciplined, we’re
hard-working, we’re patriotic, we wanna do more with our
lives, we wanna give back, wanna serve others and
now people just serve us.” We sat there and thought
about that for a second and one of them said, “You know what Jason, I had a purpose when
I was in the military. And now that I’m out of the military, I don’t have a purpose.” As we talked about before,
I talked to him just like I would a brother. I said, “What do you
want me to do about it?” They said, “Well Jason,
you started a business. A lot of us want to start businesses too.” I said, “Well, do it. Start your business.” And they said, “Well
Jason, we need money.” I said, “Guys, it goes back
to what we talked about before I’m not gonna give you anything for free. You’re gonna have to earn it. What business ideas do you have?” Some of the ideas were
fantastic, and some granted, not so great and that’s fine. And I said, “All right, well guys, before you start a business before I give you any money, potentially, I want you to show me your business plan, your
operating agreement, your swot analysis, your pro forma. And they looked at me like
‘what the hell are you talking about?’ I was like, “Guys listen. Don’t start a business, if you
don’t know what those things are and let me talk to my guys and see if there’s anything
we can do to help you out.” And so I got together with
Ryan Miller, right there, West Point graduate, Army
Ranger, Purple Heart, (applause) Harvard Business School and I got together with Joe Hilton, he’s a fantastic entrepreneur,
BYU grad, phenomenal guy. I said, “What can we do
to help these guys out?” And we went down the road
of creating an incubator and we said very quickly, “Guys, let’s not start an incubator. There’s so many of those out
there and they’re already doing a fantastic job. What can we really do to
help the veteran community, serve these guys? We said, “What if we became
a one-stop shop for veterans where they come to us,
they get basic business fundamental training, we
hook them up with a mentor, we give them economic assistance. They don’t have to compete
for this economic assistance, we just give it to them and
then we give them consistent assistance, mentorship, guidance as they move forward in
their business endeavor. And so we created the
idea for Warrior Rising. We got a group of six vetre-preneurs. We validated the model
through them and now we’re running our second cohort. It’s ten individuals and
people are going crazy for this idea. And it’s so unique and innovative that I really feel like we’re gonna
disrupt the nonprofit world. (dramatic music)


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