Military Gear & Army Surplus Gear Blog

Thorogood Boots at FDIC 2013

Thorogood Boots at FDIC 2013


Good Afternoon, my name is Jeff Burns the
Vice President of Sales and Marketing for the Weinbrenner Shoe Company. Here at FDIC 2013. The Weinbrenner Shoe Company is based in Merrill
Wisconsin and we’ve been making shoes in Merrill for over 120 years. Here at the show we’re introducing a couple
of new products. The first product we’re introducing is the
Knockdown Elite Structural Boot. We’ve got a Vibram sole unit which is an exclusive sole
unit from us. It has great traction, slip resistance and the traction runs up the side
for great traction on pitched roofs and embankments. This is a Stedair boot, Stedair membrane to
it and the MAP price on this would be 320 dollars. This is our knockdown Elite. We’re also introducing our wildland, which
is our Firestalker Elite and this boot here offers a very aggressive outsole. Again, tread
pattern runs up the sidewall and this really addresses the firefighter who’s looking for
a wild land hiking style with all of the support of a 1971/1977 approved boot. We’ve also redesigned our Power HV, our most
popular boot. We’ve increased the stability of the boot and this is also a PTFE product. So that is the additions to the exciting Weinbrenner
line, Thorogood line of product at FDIC 2013. Thank you.


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