Military Gear & Army Surplus Gear Blog

60 seconds at Baselworld 2018 with Julien Tornare (CEO, Zenith Watches)

60 seconds at Baselworld 2018 with Julien Tornare (CEO, Zenith Watches)


The whole world of watchmaking is here, so for us it’s a fantastic opportunity to express who we are but also who we want to be, and who we are working to be. My favorite watch is definitely the Defy 21 that I’m wearing, because this is the perfect illustration of the brand strategy, starting from our heritage or history and going to the future with a very innovative spirit. The Defy Zero Gravity. With this one, there is absolutely no more gravity, so we are challenging the rules of physics. 2018 will be the year of Defy, where we
connect the tradition to innovation. Georges Favre-Jacot is the tradition and Jean-Claude Biver is the innovation. So think it’s a perfect marriage between
the two. But I would choose Jean-Claude Biver. Because we need to move forward in life.


Leave a Reply

Your email address will not be published. Required fields are marked *